As you would guess, broken links are a sore throat for Google and their bid to live up to their mission statement. Less money can be spent on media time and space purchases because the company spends the majority of the advertising budget on production of the advertisement. There is …

Search engines will penalise pages it thinks don't provide enough value as visitors prefer informative and high quality results. Get active in forums, Reddit, Quora, Facebook Groups - find your voice and provide value. When your potential customers use a search engine what do they search for? Imagine having a fun-packed …

But even when the wording is vague ("near me"), the search engine's complex algorithms interpret the meaning. When you're looking at on-site optimization don't fall into the trap of ONLY focusing on exact match keywords. Look for partial match, synonyms and semantic keyword variations. That's potentially twice a day! Recently …

Tools like IFTTT are a great way to aggregate content about a given topic on infinite mediums. This may lead to common preferences for music, foods, and other products. Functionally, growth hacking means exploiting search engine weakness - not human weakness - but philosophically it means identifying advancement and revenue opportunities quickly …

Additionally, top listings are expanded to included top pages providing even more exposure for your website. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. AB testing starts with a control or initial marketing scenario …

Firms seek the best position in search engine postings by utilizing customer-centric designs. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Short paragraphs: Write short …