Long pages that require vertical scrolling may never be read fully. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Search engines use a number of factors in scoring, and these factors are adjusted all of the time …

To help answer those questions, here's a look at what makes content evergreen and why that matters for your content strategy. Despite these differences, many millennials are passionate about brands that support causes and the environment. The best discoveries I've had have come from my own form of pattern recognition …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Readers can recognize an authoritative voice immediately, and a fake voice even quicker. However, if you have too many, then high volumes of duplicated content may be the problem. Does …

In my entire career, I have never seen a site that leads with a Flash intro rank number one on Google.

The communications model provides the foundation for advertising and marketing programs. Focus on enhancing your on-page SEO for page elements. I'm not a big fan of manufactured goods. I …