Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. I have seen growth hacking competitions where small paid campaigns were …

Infographics are candies for our brains. They're engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. That way, your site gets shown to the people most likely to benefit from it. The …

Long pages that require vertical scrolling may never be read fully. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. Search engines use a number of factors in scoring, and these factors are adjusted all of the time …

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. Google reported similar findings in 2016, noting that 28 percent of local searches lead to a purchase. A methodical approach offers the best opportunity to build an effective presence as …

Today, on-page SEO is all about creating pages that are optimal for both search engines and the searchers themselves. For example, under Acquisition, you can view the number of visits from organic sources like search engine result pages, social media networks, or other sources. Do not try to avoid no-follow …

I like to think about "long-form" content that engages the user and encourages him to share the page with others. Readers can recognize an authoritative voice immediately, and a fake voice even quicker. However, if you have too many, then high volumes of duplicated content may be the problem. Does …